An urgent care clinic grows website appointment requests by 620% in 11 months
A walk-in clinic with low patient volume and weak returns from Google Ads got a combined plan: website fixes, local visibility, reviews and better-run paid ads.
- Service
- Walk-in urgent care
- Location & channels
- Italy: Milan
- Google Ads
- SEO
- website appointment requests
- +620%
- total website traffic
- +666%
- new patients from Google Ads
- +478%
- calls from Google profile and website
- +83%
Over 11 months. The project period included the COVID-19 pandemic, which affected patient demand.
- Region
- Milan, Italy: per its website, two clinics — Milano Centro and Milano Navigli
- Clinic
- walk-in urgent care, primary care, lab tests and X-rays, medical certificates
- Channels
- SEO, Google Business Profile, Google Ads (Search and Maps)
- Period
- 11 months
The situation
A local urgent care practice had low patient volume and wasn't getting returns from its marketing and paid Google Ads. It also struggled to get more online reviews.
Our solution
After a close look at the situation, we built a custom plan with four parts.
- 01
Website optimization
- Fixed all on-site issues to make the website friendly for both search engines and visitors.
- Optimized pages for high-volume, service-intent keywords and built new backlinks from high-authority websites to grow traffic.
- 02
Local visibility
- Optimized the Google Business Profile for priority searches like “urgent care near me”, “urgent care [city]” and “walk-in clinic [city]” to improve local visibility and online appointment requests.
- Added long-tail keywords to existing pages to improve local rankings and reach the right audience.
- 03
Reputation management
- Used review-request software to regularly collect positive reviews from patients, building trust with people choosing a clinic.
- Monitored and replied to all reviews and ratings to improve patient satisfaction and experience.
- 04
Paid ads
- Launched Google Maps and Google Search campaigns with targeted messages to capture related searches.
- Used “near me” and location-based keywords to improve conversions.
- Adjusted bids in real time to hold better ad positions and avoid wasted spend.
Results in 11 months
- Total website traffic up 665.7%.
- Website appointment requests up 620%.
- Calls from the Google Business Profile and website up 83.4%.
- Total reviews up 88.9%.
- New patients from Google Ads up 478%.
The project period included the COVID-19 pandemic, which affected patient demand.
Walk-in urgent care
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