A medspa chain grows conversions by 117% at half the cost per lead with Meta Ads

A medical spa chain with locations across the U.S., offering custom aesthetic and wellness treatments, including IV therapy, Botox and body contouring.

Scale lead generation with paid social ads on Meta (Facebook and Instagram) and fix low lead and appointment volume.

The existing Meta ads promoted many services at once and didn't bring quality leads. After finding the best-performing introductory services, the client moved the whole ad budget to them. That needed a creative strategy that got the most out of the budget and kept the ads competitive.

One of the main goals was to stay as competitive as possible with the available budget. Fresh imagery made the ads feel more authentic, and clear messages with boxed-in deals grabbed attention.

After the new creatives launched, the conversion rate rose 78%, lead volume grew 117% and cost per lead fell 56%. Budget always affects results, but this shows that thoughtful creative updates alone can make a big difference.