A Kyiv dental clinic: cost per lead down from UAH 800 (about $20) to $6, on Google Ads alone

The clinic already ran ads, but wanted better numbers. We built two websites — the main one and a separate lead site — completely rewrote the ads and set up goals, conversion tracking and call tracking.

Service

Dentistry

Location & channels

Ukraine: Kyiv
Google Ads

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cost per lead after our work
$6: at the start — UAH 800
$20: websites: main and lead site
2: channel — Google Ads
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Region: Kyiv
Clinic: treatment, implants, orthodontics, prosthetics; same-day visits
Channel: Google Ads
Scope: turnkey, with full ongoing support

About the client

Dr.Care is a dental clinic in Kyiv: treatment, implants, orthodontics, prosthetics. A separate clinic website serves people who need a dentist urgently: toothache, extractions, fillings, implants.

The challenge

The clinic already had ads set up. The client came to us for better numbers: a lead cost UAH 800 — about $20.

What we did

01
Two websites
The clinic's main website plus a second one built for urgent-visit leads.
The second website, built for leads.
02
Rewrote the ads
We completely rewrote the ad copy in Google Ads.
03
Goals and conversion tracking
We set up goals and passed them to Google Ads correctly — so the ads learn from real leads.
04
Call tracking
We set up call tracking: phone calls are visible and counted too.
05
Full support
We ran the project end to end — from setup to full ongoing support.