A cosmetology centre in Odesa: qualified leads from Instagram, Facebook and Threads from $8

Creatives and Meta Ads for SMAS and RF lifting and laser hair removal. Before us, events weren't tracked correctly — we set up lead tracking by channel and got to $8 per qualified lead.

Service

Cosmetology and aesthetic medicine

Location & channels

Ukraine: Odesa
Meta Ads

Visit website Discuss your project

best cost per qualified lead
$8: platforms: Instagram, Facebook, Threads
3: the period over which it was the best result
3 months

There's no baseline: before us, events weren't tracked correctly. $8 is the best result over three months.

Region: Odesa
Centre: cosmetology and anti-age therapy: device-based, laser and injectable treatments
Channel: Meta Ads: Instagram, Facebook, Threads
Format: external contractor, turnkey

About the client

LARKINA CENTER is Svetlana Larkina's cosmetology and anti-age therapy centre in Odesa: device-based, laser and injectable treatments.

The challenge

Ads were already running before us, but events weren't tracked correctly — there was no way to tell what a lead cost or which channel brought it. We worked as an external contractor and handled everything end to end.

What we did

01
Creatives for Meta Ads
We made a set of creatives for Instagram, Facebook and Threads ads.
02
Treatment campaigns
We ran ads for SMAS and RF lifting and laser hair removal.
03
Tracking by channel
We set up fully correct lead tracking for every channel and built the whole chain.

Results

The best result over three months: $8 per qualified lead. A qualified, vetted lead means genuinely targeted prospects who were looking for that exact service.

There's nothing to compare it with: there were no figures at the start — the new tracking is what produced them.

Cosmetology and aesthetic medicine

Visit website