A cabinet refacing company generated $1.87M in tracked revenue in one year from Google and Bing ads

A fast-growing company that refreshes kitchens for homeowners, putting new doors and fronts on existing cabinets, in several major U.S. markets. A strong product, a capable sales team and a real plan to expand into new cities. Only one thing was missing: a marketing partner they could trust.

Before that, the company had worked with several agencies across scattered channels and had no clear picture of what actually drove revenue. The request was simple: prove your value month after month, and we'll grow together.

There were no formal goals at the start. The brief was: show us what's possible, and the budget will follow the results.

The longer the project ran and the more trust grew, the better the results got.

Q4 revenue was 6.7 times Q1 revenue. Part of the growth came from new markets, as the playbook was launched in new cities. Over the year, ads cost about 8% of revenue on average (ad budget divided by revenue).

The share of valid leads stayed at 71%, even as the monthly budget grew 10 times.

Google brought most of the volume, but Bing became the most efficient channel: $472K in revenue on about $12K in ad spend, ad spend as a share of revenue about 4 times better than Google's, and 8 out of 10 leads worth pursuing.

Next: deeper offline conversion tracking, more locations, and adapting to the next shift in how people search.