Oakfield: tree care from scratch in Munich
Launching a company with no website, reviews or customer base: from the foundation to a planned 150–210 leads a month by month five.
- Service
- Tree care
- Location & channels
- Germany: Munich
- Google Ads
- Meta Ads
- SEO
- leads a month planned by month 5
- 150–210
- monthly ad budget by month five, starting at €2,500
- €7,000
- months: preparation and ads
- 3 + 5
- channels: Google Ads, Meta Ads, SEO
- 3
Monthly figures are a plan forecast based on industry benchmarks for this market. For your company, we build the plan around your region, average job value and budget.
- Niche
- Tree care and land clearing
- Services
- Tree removal, trimming and care, emergency call-outs, pre-construction clearing
- Region
- Munich and suburbs, Germany
- Languages
- German, English
The challenge: starting from zero
An experienced arborist is opening a company in Munich. Competitors have been in business for decades and keep collecting reviews, while the new company has nothing but skills.
- Tree felling season under the Federal Nature Conservation Act (§ 39 BNatSchG). From March 1 to September 30, only gentle pruning is allowed, so leads for the fall need to be gathered in advance.
- October 1 – February 28
- Since late 2025, Munich protects trees with a trunk girth (circumference) of 60 cm or more at 1 m above the ground (previously 80 cm): they can't be cut down without a permit. This is part of the offer: the company helps with the permit, from measurements and photos to the application text.
- 60 cm girth
Phase-by-phase plan
Months −3…0
Foundation
Brand, a website in German and English with separate pages for tree removal, tree care, emergency calls and land clearing. Call tracking, GA4, CRM.
Month 1
Google Search
Baumfällung (tree removal), Baumpflege (tree care), Sturmschaden (storm damage) + a Munich district. Negative keywords to filter out DIY, job seekers and tool rental.
Months 2–3
Scale
Budget goes to the ad groups with the cheapest leads, bids are set by time of day, and ads get a boost on storm warning days.
Month 3
Social media
Facebook and Instagram pages, before-and-after photos from the first jobs, a steady system for collecting Google reviews.
Month 4
Meta Ads
Retargeting → video reach → four lead campaigns by service. Separate landing pages for social media traffic.
Month 5
Season
A “book before felling season ends” campaign and a separate line of work for property developers.
Monthly forecast
- M1: 25–40 leads, budget €2,500
- M2: 45–65 leads, budget €3,500
- M3: 60–85 leads, budget €4,500
- M4: 100–140 leads, budget €6,000
- M5: 150–210 leads, budget €7,000
- cost per lead, benchmark
- €35–60
- website conversion rate
- 8–12%
- lead → job
- 9–12%
Ad angles and creatives
(001)
Emergency call-out
A tree fallen on a roof or a car: fast response, photos for the insurance company.
(002)
Safety
Insurance, certifications, equipment. Building trust in a new company with no reviews yet.
(003)
Felling season
A reminder about the Oct 1 – Feb 28 window and booking fall work in advance.
(004)
Land clearing
B2B for property developers: deadlines, protection of valuable trees under DIN 18920.
Images: stock photos from the client's website.
Tree care
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