Architecture and interior design studio: cost per qualified lead down from $98 to $12
At the start, a qualified lead cost the studio $98. Google Ads and Facebook Ads, creatives built on the studio's own projects, videos edited with AI, and a quiz with a cost estimate: now a lead costs $12.
- Service
- Architecture & interior design
- Location & channels
- Ukraine: Kyiv
- Google Ads
- Facebook Ads
- cost per qualified lead now
- $12
- what a lead cost at the start
- $98
- channels: Google Ads and Facebook Ads
- 2
- Region
- Kyiv, Ukraine
- Services
- architecture, interior design, procurement, project delivery, design supervision on site
- Channels
- Google Ads, Facebook Ads
- Lead form
- quiz with a cost estimate
About the client
An architecture and interior design studio from Kyiv. It handles the whole project: architectural design, interior design, procurement, project delivery and design supervision on site.
The challenge
At the start, a qualified lead cost $98. The task was to make leads for architectural and interior design projects much cheaper without losing quality: we count only qualified inquiries.
What we did
- 01
Two channels: Google Ads and Facebook Ads
Ads ran on Google Ads and Facebook Ads, and we counted only qualified leads.
- 02
Creatives with an unusual angle
The ads show the studio's projects, presented in an interesting way.
- 03
Video edited with AI
The ad videos were edited with AI, using OpenAI's Codex agent.
- 04
A quiz with a cost estimate
Instead of a regular form, a questionnaire with a cost estimate. It does a good job of turning visitors into leads.
The result
Cost per qualified lead
from $98 to $12
- Before
- $98
- Now
- $12
The cost per qualified lead dropped from $98 to $12 across two channels, Google Ads and Facebook Ads.
Architecture & interior design
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