An AC maintenance company gets 3–4 calls and inquiries every day from search

How an AC cleaning company in a very competitive market started getting inquiries every day: local search ads, an improved landing page and accurate lead tracking.

Service

AC maintenance

Location & channels

UAE: Dubai
Google Search
YouTube
SEO

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qualified leads, chats and calls in a year
300+: new leads or calls a day
3–4: target keywords on Google's first page without ads (SEO)
8 of 10

Market: Dubai, UAE
In business: over 10 years
Cost per click: about $5.50–7
Partnership: several years

About the client

The company cleans and disinfects air conditioners, cleans ducts, and does bio-disinfection and steam cleaning for homes and offices. It has been on the market for over 10 years, has a loyal customer base and grew mostly through referrals.

As the market moved online, the company needed to be more visible on the internet, so search ads and SEO were launched to grow demand.

Goals

Become more visible through search ads.
Reach the first page of Google in organic results.
Get calls and chat requests every day.

The challenge

Tough competition among AC maintenance companies in the city.
Competitors bid on the company's name, and clicks are expensive: about $5.50–7.
The need to stand out as an AC disinfection specialist, not just another service company.
High marketing costs compared to bigger players.
Customers usually collect several quotes before choosing.

Strategy and approach

A landing page with the key information right at the top.
Live chat to get more out of the same traffic.
A toll-free number and a fast reply with the right quote.
A special offer, a free inspection before the quote, brought more booked visits.
Mobile focus: call buttons in ads and call-only ads, for more calls.
Conversion tracking and other metrics set up properly.
YouTube video ads for website visitors and remarketing, to keep the brand in view.
Several ad versions for each keyword group and context.
SEO alongside ads, to reach Google's first page without paying per click.