Custom kitchens: $8 per lead, $220 per closed order with a $2,500 average order
A Kyiv furniture factory we've worked with for more than 12 years. Google Ads and Facebook Ads together, a 10% discount, a quiz with a cost estimate, and messenger chats.
- Service
- Custom kitchens
- Location & channels
- Ukraine: Kyiv
- Google Ads
- Facebook Ads
- per qualified kitchen lead
- $8
- cost of one closed order
- $220
- average order
- $2,500
- working with the client
- 12+ years
Figures for 2026.
- Region
- Kyiv and Kyiv region
- Product
- custom kitchens, in-house manufacturing
- Segments
- budget and mid-range
- Channels
- Google Ads, Facebook Ads
About the client
A furniture factory in Kyiv: custom kitchens, in-house manufacturing, delivery and installation across Kyiv and the region. It works in the budget and mid-range segments. We've been running the company's ads for more than 12 years.
What worked
- 01
Google Ads and Facebook Ads together
Each channel works equally well on its own, but together they deliver much better results. We run several strategies at once and look at the overall result: about $8 per qualified lead.
- 02
A 10% discount
A simple, clear offer, 10% off a kitchen, works well.
- 03
A quiz with a cost estimate
The quiz helps people pull together the details of their kitchen and get a cost estimate. For people coming from Facebook, the quiz is what works best to turn them into leads.
- 04
Messaging: chat, Viber and Telegram
Many people get to an order through messaging: in the website chat, on Viber and on Telegram.
- 05
Sales through the website
Most of the flow comes through the website: Google ads lead to pages with a cost estimate, a form and a chat.
The numbers
Kitchen order
$220 on a $2,500 order
- Average order
- $2,500
- Cost per order
- $220
A qualified lead costs about $8, and a closed order about $220 (2026 data). The gap makes sense: a kitchen is a big purchase, and many people think it over and put off the decision. That's why it matters not to lose people while they're thinking: chat, Viber, Telegram.
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